Throughout time 
denim was designed to last and when it turns up in 
indigo blue  has been accumulating narratives, stories and myths to do with place and time – 
Japan, California, 'pop culture', etc.
Indigo denim in a global context carries layer upon layer of meaning with much of it finding its foundation in 
'The American Dream', gold mining and the material wealth. Nonetheless there are quite different resonances at work in 
Japanese culture and the sensitivities and sensibilities  that inform it.
Currently globalism's relevance in a 21st C  context is being interrogated and reimagining 
'materiality' is increasingly on the agenda as resources, and access to them, are the subject of a range of changing imperatives – 
environmental, sociopolitical, cultural etc. Almost unavoidably this cloth comes loaded with cultural cargo not to mention the 
'wabi-sabi factor'.