Throughout time denim was designed to last and when it turns up in indigo blue has been accumulating narratives, stories and myths to do with place and time – Japan, California, 'pop culture', etc.
Indigo denim in a global context carries layer upon layer of meaning with much of it finding its foundation in 'The American Dream', gold mining and the material wealth. Nonetheless there are quite different resonances at work in Japanese culture and the sensitivities and sensibilities that inform it.
Currently globalism's relevance in a 21st C context is being interrogated and reimagining 'materiality' is increasingly on the agenda as resources, and access to them, are the subject of a range of changing imperatives – environmental, sociopolitical, cultural etc. Almost unavoidably this cloth comes loaded with cultural cargo not to mention the 'wabi-sabi factor'.
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